TV Media Campaign

Finolex Cables

Client : Finolex Cables

Sector: Retail

Product : Wires & Cables, Switches, Fans, Leds & MCCB

Target Audience : 25+, MF, NCCS ABC

Strategy : Traditionally client advertised on genres like News and Sports. 

Agency Recommendation : With research of there sales force and Target Audience, we recommended shifting the advertising budgets majorly to Hindi GEC.

Result : Awareness level of the brand increased from 28% to 55% in a span of 6 months.