Client : Finolex Cables
Product : Wires & Cables, Switches, Fans, Leds & MCCB
Target Audience : 25+, MF, NCCS ABC
Strategy : Traditionally client advertised on genres like News and Sports.
Agency Recommendation : With research of there sales force and Target Audience, we recommended shifting the advertising budgets majorly to Hindi GEC.
Result : Awareness level of the brand increased from 28% to 55% in a span of 6 months.
August 13, 2020