Client : IDP Education
Product : Idp Education
Target Audience : 18-30, MF, NCCS AB and 45+, MF, NCCS AB
Challenge : Increase footfalls for their Road Shows (Education Fairs) and to get more visibility for their print ads
How did we do : Traditionally client advertised on Premium pages with ads lesser than 240sqcm. KMW suggested Full Page & Half Page ads on Page 2 at the same cost of Premium Pages.
Result : The footfalls increased by 50% and since than the client only considers Full Page & Half Page ads.
Category:Digital Media Campaign
August 13, 2020