Print Media Campaign

IDP Education

Client : IDP Education

Sector: Education

Product : Idp Education

Target Audience : 18-30, MF, NCCS AB and 45+, MF, NCCS AB

Challenge : Increase footfalls for their Road Shows (Education Fairs) and to get more visibility for their print ads

How did we do : Traditionally client advertised on Premium pages with ads lesser than 240sqcm. KMW suggested Full Page & Half Page ads on Page 2 at the same cost of Premium Pages.

Result : The footfalls increased by 50% and since than the client only considers Full Page & Half Page ads.