Client : Hero MotoCorp
Sector: Automobile
Product : 2 Wheelers
Target Audience : 22+, MF, NCCS ABC
Challenge : Increase the number of Leads per Dealer (as National Brand’s Digital campaign was delivering around 20-30 leads per Dealer)
Challenges Addressed : Creative Strategy, Dealer Specific Landing Pages/Microsites, Separate Email accounts per dealer
How did we do : We suggested Hyper Local & proximity targeted campaign on Google
& Social to capture each dealer location and increase the number of leads within the area
Campaign Period : 1 Month
Committed Leads : 185 leads per Dealer per Month
RESULTS : We over delivered the leads and crossed the committed number in a span of 10 days (Between 300-330 leads per Dealer in 20 Days)
