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Digital Media Campaign

HERO MOTOCORP

Client : Hero MotoCorp

Sector: Automobile

Product : 2 Wheelers

Target Audience : 22+, MF, NCCS ABC

Challenge : Increase the number of Leads per Dealer (as National Brand’s Digital campaign was delivering around 20-30 leads per Dealer)

Challenges Addressed : Creative Strategy, Dealer Specific Landing Pages/Microsites, Separate Email accounts per dealer

How did we do : We suggested Hyper Local & proximity targeted campaign on Google
& Social to capture each dealer location and increase the number of leads within the area

Campaign Period : 1 Month

Committed Leads : 185 leads per Dealer per Month 

RESULTS : We over delivered the leads and crossed the committed number in a span of 10 days (Between 300-330 leads per Dealer in 20 Days)

Info

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