INNOVATIVE MEDIA AGENCY
THAT AMPLIFIES THE EFFECTIVENESS
OF MEDIA PLANNING & BUYING

We help your brand communicate to the target audience you wish to speak, in the most cost effective way. But the fact that you wish to connect to 1 billion people in a particular time frame and budget, remains constant. So how do you do that in this wide ocean of 500+ channels, 3600+ newspapers, malls, mobiles, theatres, radio stations, exhibitions spread across the country?


Think 360°. Think KMW.

 

Our team is driven by passion and with their outstanding service; our USP is
'Service round the clock'.
We are Kris Media Works, and we listen to your brand’s consumers. That’s how we gain a ‘strictly no guesswork’ understanding in devising the best media approach for your brand.
The idea of a perfect time sustains our entire universe. Now you wouldn’t ask for a leave when your boss is irate, would you?

We look after your brand’s Media Buying, Media Planning, Audits, Media Training, Media Recruitment and In-Film / In-Serial needs. And to ensure that we are targeting the right people, in the right places, in a right way, and at the right time, we have developed in-house tools and techniques.

This is what we call, a ‘strictly no guesswork’ understanding of your target audience.
We believe in providing our client, Quality Media thinking and management consistently at an Affordable Cost
  • Optimizing the advertising rupee, without comprising the quality & quantity of delivery
  • Continuously monitoring media & market to identify relevant & exciting media opportunities
  • Accountability & transparency in the client & agency relationship
  • Making the relevant database available
  • Believing in developing in-house tools and techniques
    • M-Freq: Effective Frequency Evaluator
    • M-Opti: Optimizer
    • M-Cine: Cinema Monitoring System
    • Indigenous: Developed for Indian Markets
Micro-level Media Planning & Buying


We leverage consumer insights to empower your brand, making it a part of consumer’s life through,

  • Mass Media: This includes planning the medium keeping the brand objectives in mind and buying and negotiating thereafter

  • Television: TV Commercials, Aston Bands, L-Shaped Innovations, In Serial Advertisements

  • Press: Ads, Magazine Innovations

  • Radio: RJ Mentions, Live Interviews, Spots, On Ground Activity

  • Outdoors: Hoardings, Mobile Vans, BTL

  • Social Media & Digital Activation: Banner Ads, Pay Per Click, Online Classified Ads, Skin Branding, Slider Banners, Recipe Branding, Regular Banners, Roll Over Banners, Flip Banners, Floating Ads, Expanding Ads, Pop-Ups, Pop–Unders, SEM, SEO

Media Audit

  • Auditing in pure terms is to analyse client’s Media Plans and Buys after the campaign is executed. To analyse and report if the client has achieved its GRP targets (over delivery or under delivery). To audit the CPRP deals and the buying rates compared to the industry norms

  • We audit if all the spots are executed as per the commitment from the agency and the channels and assess the success of campaigns

  • We currently have 30 clients on board and we audit around 80 crores of business

Media Training

  • An essential part of Media Management. It has become extremely important for today’s media managers, students and industry practitioners to have a crash course in media management. Our training is designed for beginners and industry practitioners. Covers planning buying, implementation and research modules

  • Around 150 students already trained in the last 3 years, with a new batch starting every three months
  • Alere
  • Alere Medical - Clear Blue
  • Allergan » Botox
  • Aromaz (Ayur Group)
  • Allergan » Juvederm
  • Anchor
  • A&O Reality
  • Avanse
  • Bullion India
  • Brand Harvest
  • Café Mangi
  • Discover
  • DHFL
  • Fritzberg
  • Finolex
  • GTM Builders
  • HNG
  • Harvest Gold
  • Hathway
  • Häfele
  • Innoz
  • Indya-Estates
  • IDP Education
  • Joyalukkas
  • Jawed Habib
  • KDZ Jewels
  • KIZ
  • Kingston
  • Khazana Jewellery
  • Limelight
  • Monginis
  • MX
  • Melt Water
  • Mexus Education
  • Maitreya Realtors
  • MF Global
  • Papita Trading LLC
  • Phillip Capital
  • Pressman
  • R A Integrated Communication Pvt. Ltd.
  • Roche – Accu-Chek
  • RSBL
  • Rajdhani
  • Redtro
  • Ratan Ayurvedics
  • Sweatshop
  • Superstar Libra
  • Shaadi.com
  • Six Inches
  • Theory M
  • tapps
  • Truefitt& Hill
  • UV
  • Utkarsh
Television » Accu-Chek Active 30 Sec English Television » Accu-Chek Active 10 Sec English Television » Accu-Chek Active 30 Sec Hindi Television » Accu-Chek Active 10 Sec Hindi Television » Accu-Chek Active 5 Sec Mute Television » Accu-Chek Active 2.5 Sec Mute Television » Shaadi.com 30 Sec Hindi Television » Malayalee shaadi.com 20 Sec Malayalee Television » L-Shaped Innovation Television » Aston Band Print » Belly Band Print » Magazine Innovations Print » 3D Ad Print » Bubble Gum Ad Print » Press Ad Print » Indya Estate - Bangalore - JACKET AD Print » Times Nation - Mumbai - Front Page Print » Vividha - Mumbai - Inside Page (Page 3) Print » Vijay Karnataka - Bangalore - Front Page Print » Deccan Herald - Bangalore - Inside Page (page 3) Print » MidDay - Inside Page (Page 7) Print » Mumbai Mirror - Inside Page (Page 33) Print » Lokmat - Nagpur - Front Page Print » The Hitavada - Nagpur - Front Page Print » Eenadu - Hyderabad - Inside Page (Page 5) Print » Assam Tribune - Guwahati - Inside Page (Page 3) Print » Dainik Jagran - Lucknow - Inside Page (Back Page) Print » Dainik Bhaskar - Indore - Inside Page (Page 7) Print » Sakal - Pune - Inside Page (Page 7) Print » Dinamalar - Coimbatore - Front Page Print » Daily Thanti - Coimbatore - Front Page Print » Malayalam Manorama - Kochi - Inside Page (Page 21) Print » Bombay Times - Mumbai - Inside Page (Page 5)Outdoor » Outdoor hoarding for Malayalee shaadi.com Outdoor » Trailer designed for Accu Chek Campaign Outdoor » Outdoor hoarding for FrietzbergOutdoor » Outdoor hoarding for FrietzbergOutdoor » Outdoor hoarding for FrietzbergSocial Media » Section Sponsorship: Reviews Powered by Castrol Social Media » Skin Branding Social Media » Expandable Banners Social Media » Expandable Banners
Objective
  • To be among the top 5 OOH solution providers in a year
  • To reflect transparency and accountability in all our activities
  • To explore new innovations, media & techniques
A division of KMW
  • Seven years of existence
  • Servicing more than 25 clients
  • Specialized in Media and Communications
Pan India presence
  • Core team of 15 people
  • Associates of more than 250 people across India
KMW OOH  »  Our Approach
  • Noticeability

    • "Out of sight, out of mind" is true about this medium

    • Due to strategic selection of sites our hoardings are never out of sight


  • Effectiveness

    • "What is not effective is defective" we believe.

    • Optimum effectiveness through:

      • Constant monitoring
      • Periodical inspection of sites
      • Professional execution
      • Timely upgradation
      • Quality not quantity


  • Efficiency

    • We are an amalgam of Efficiency & effectiveness

    • This is because of our:

      • Work Approach
      • Understanding of the meaning of urgency
      • Cost effective operations
      • Transparency in all our dealings
      • Office Automation


  • Customer Satisfaction

    • "More smiling faces bring in more smiling faces."

      • More satisfaction means More business
  • Remove intermediaries ~ approach directly the site owners

  • Recognise market pulse

  • Develop contingencies

  • Maintain relationship with vendors

  • Rate benchmarking
  • The Process: Implementation to Execution



  • The Planning Process

    • Understand overall communication goals

    • Role of other media in the communication plan

    • Identify the role of Outdoor in the overall communication plan

    • Set Outdoor objectives

    • Develop Outdoor strategy


  • The Execution Process

    • Site selection

      • Visibility
      • Locality
      • Traffic
      • Competition
      • Mileage
      • Illumination

    • Site Allocation

      • Grading of sites (A+, A, B+ etc.) is done after thorough inspection and parameters set by VENUS standards

    • Work Inspection

      • Periodical site inspection to ensure best returns

    • Periodical Upgradation

      • New Sites
      • New Routes
      • Perpetual upgradation of sites

    • Speedy Execution

      • Proactive
      • Crisis management
      • Fast turnaround time
This media is gaining attention of the advertiser
  • Fragmentation of TV reach

  • Falling Press reach

  • People spending more time out of home especially in Metros

  • Outdoor becoming more impressive

  • Today, brand communication has to go much beyond conventional mediums

  • Need to identify multiple consumer contact points

  • Need to optimize efforts through these contacts to achieve overall impact of communication

  • Need to understand consumer’s involvement

    • Active vs Passive

  • Need to understand consumer’s mindset

    • Preoccupied vs Relaxed

  • Role of each contact point

    • Information vs Reminder vs Call for Action

  • It is not a story board of your TV Ad

  • Need to be brief but precise

  • Multiple message dilute impact

  • Point size, colour scheme need utmost attention

    • Colour schemes have to be bright and striking

    • There should be enough contrast between the elements

Mr. Krishna Suvarna
DIRECTOR
  • Krishna founded KMW 14 years ago, having recognized the opportunity to give better value to new, growing & challenging brands.
  • An experience of 21 years in the industry with Media Houses like Initiative Media, Zenith Media, Madison & Media Direction (RK Swamy BBDO).
  • Holds a degree of MICAn.
  • Krishna brings a wealth of experience, strong business acumen & a passion for delivering value & outstanding services to client.

Ms. Neetu Bajaj
DIRECTOR
  • She brings to the table 16 years of superior experience and unparalleled knowledge in the OOH industry . She has handled several high profile OOH campaign for our esteemed clients single handedly

Ms. Sadia Khan
DIRECTOR
  • 13 years in the Media Industry
  • MBA from Institute Of Technology Management – SNHU University
  • Arguably the best planner in country today
  • As a Media Director, she heads the planning & buying division of KMW
  • Loved & Respected equally by all her clients & team mates.
  • A strong contender as the future leader of KMW

Ms. Saakshi Jadhav
MEDIA HEAD - OPERATIONS
  • More than 12 years in Industry
  • Media buying & execution is her forte.
  • Has a capacity to handle business worth 50 crores single handedly

Ms. Anam Khan
SR. MEDIA MANAGER
  • 9 years in the Media Industry with a MMM degree
  • Multi Talented with strong roots in Media Planning & Research
  • She loves numbers & can dissect any data in minutes & comes out with outstanding insights

Ms. Bhavyashree Kotian
SR. MEDIA PLANNER
  • The youngest in the team but the most aggressive of all
  • With 4 years experience in the industry, acquired the knowledge of 10 years
  • Currently handling the Outdoor Planning Department
  • Kris Media Works

  • Mumbai Dreams - Newspaper (Weekly)

  • KSA HEALTHCARE PVT LTD

  • KMW LIVE

  • KMW OOH PVT LTD
Mumbai Address:
82, Level 2, Deewan Centre,
Near Railway Station, S V Road,
Jogeshwari West, Mumbai - 400102
Email: kmw@krismediaworks.com

Tel. No: + (91) - (22) - 26798739
             + (91) - (22) - 26798868

Mobile No: + (91) - 9892398474



Delhi Address:
E-18, Ground floor,
South Ext. Part – 1,
New Delhi - 110049
Email: delhi@krismediaworks.com